Branding Design for BBC Television Centre Site in White City

Following the sale of the BBC Television Centre in White City, the site has been redeveloped as a hub for London’s creative sector offering a cinema, hotels, office space and flats. The branding design revolves around the central “O” in the name which represents the central courtyard at Television Centre. As the heart of national television and radio broadcasting between 1960 and 2013, developers hope to retain the creative spirit within it’s new incarnation.
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Arko Corporate Branding By Strategy Design Agency

Concrete experts Arko required an rebranding to reflect their new ethos of “Exterior Architecture”. The logo and corporate branding developed by Strategy Design Agency used paper stocks to complement the textural variations that Arco’s concrete work produces. Matching hyper-real photography with a solid geometric identity paired the structural base of concrete with the decorative elements used in their landscaping design.
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