As leading brands adopt content marketing strategies to engage better with their audience, businesses are struggling to identify the best way to use content marketing. Many businesses fail to see the benefits of content marketing and those that do often fail to put enough time and effort into making their strategy a success.
Using content marketing correctly will provide increased sales and savings on advertising and promotion. The best uses of content marketing create a customer base that returns to your brand as a trusted source of information. Customers who trust a brand become loyal customers who make further purchases.
These articles below offer essential reading for businesses, marketers and SEO teams trying to improve brand awareness and search engine results.
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What are the Best SEO Blogs for Search Engine Marketing in 2016?
As we enter 2016, marketing departments will be seeking out the next big thing in search engine optimisation for their future campaigns. We have developed a list of the industry leaders to help you guide your business to online marketing success.
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SEO Basics: The Meta Description
The meta description is what is displayed to describe the content of a website in the search results. The meta description is a short paragraph of information that is designed for the eyes of potential website browsers and not for search engines.
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Content Scraping and Website Rankings
Content scraping refers to the numerous websites that take advantage of the hard work of decent content creators by plucking your content and reusing it within their own pages. This can be doubly frustrating when a scraping website ranks higher than you using your own content.
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SEO Basics: Choosing Your Website Keywords
One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings.
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What is your Keyword Worth to You?
Before your website is ranking for a particular key word or phrase, you should research the value of the keyword to your business or website. You can prepare an evaluation of your keyword’s value by creating a test campaign using Google Adwords or Bing Adcenter.
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SEO Basics: Assessing the Value of a Keyword
When you decide to assign your keywords to your website content, you need to be clear about the relevance that they hold for the website services that you provide. A keyword is only as valuable as the amount of relevant and interested users they bring to your webpage.
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SEO Basics: Keyword Demand
Understanding keyword demand and the usefulness of the most popular key terms can help you make a more informed decision when deciding which keywords to focus on in your website content.
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Understanding the SEO Audit for Websites – Part 5
Backlinks are the number of websites which have decided that your content is informative and well written enough for them to provide a link into it for their readers to follow. Establishing a large number of high quality backlinks suggests to search engines that your content is highly respected and worth visiting.
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