Understanding the SEO Audit for Websites – Part 4

Understanding the SEO Audit for Websites – part 4

SEO Strategy

Alongside the factors within your website that can improve your website rankings, there are a number of external influences which also impact the SEO performance of your website.

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Understanding the SEO Audit for Websites – Part 3

Understanding the SEO Audit for Websites – Part 3

SEO Strategy

Page Ranking Optimisation

The on-page content features which can establish the ranking of your website on the search engines are
what provide the search engines with the most accurate information about how your website content most closely matches a search query.

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Understanding the SEO Audit for Websites – Part 2

Understanding the SEO Audit for Websites – Part 2

SEO Strategy

Ensure That All of your Website Pages are Indexed

Index Page Count

You can carry out a quick check on most search engines to discover how many pages from your website they hold within their index. By inserting the site: command before your website address, you will be given a summary of how many pages the search engine can read and has available for matching search queries.

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Understanding the SEO Audit for Websites – Part 1

Understanding the SEO Audit for Websites – Part 1

SEO Strategy

If you manage a business with online presence, you will have contemplated the benefits of conducting an SEO audit as recommended by your SEO marketing team. Understanding the main elements of an SEO audit will help you to become familiar with the audit process and allow you to discuss your business requirements with your SEO technician.

Alternatively, knowing which factors are considered within the SEO audit can help you design your website and marketing strategy to implement these features to help your online presence get better results in the search engine results.

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SEO Basics: Keyword Research

Keyword Research for SEO

SEO Basics

Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.

Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.

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SEO Basics: Types of Positive Search Results

Types of Positive Search Results

SEO Basics

The type of search results that you want to attract to your website will depend on the content that you are providing. A successful website content will be specifically crafted to attract the right type of search results.

Understanding how your content will be used will help you create useful content for your target audience. A search engine will try to best match a search enquiry to a website that fulfils the criteria required. It is important to understand if your website content will be useful to create a purchase, provide information, fix a problem or provide a place to learn something.

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SEO Basics: Creating a Link Network for your Website

Creating a Link Network for your Website

SEO Basics

One of the most influential considerations of webpage ranking is the quantity and quality of links into your website. The more high quality links that point into your website, the higher the search engines rank its popularity amongst the web community.

By using the link network, a search engine can discover haw each webpage and website relates to each other and the ways in which users interact with the links. The search engines have created a number of complex algorithms to gain an understanding of which websites are a trusted source and which are producers of spam.

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SEO Basics: Website Links

Website Links and SEO

SEO Basics

Search engines put a great deal of importance on the number and quality of links that are pointing into a website to decide how relevant the information contained within is to the search results.

There are a range of link types and each are used by the search engines to return data about a website and its contents popularity amongst readers.

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Website SEO: Improving Your Copy Writing – part 2

Improving Your Copy Writing – part 2

Copywriting Skills

Writing Honest Copy

It may seem counterproductive to point out the faults of a product which you are trying to sell, but marketing strategies often include pointing out the bad parts of the product before illuminating the more advantageous aspects.

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Website SEO: Improving Your Copy Writing – Part 1

Improving Your Copy Writing – Part 1

Copywriting Skills

For successful copy writing two elements need to be employed. The artistic side and the scientific side. When both these elements are understood and used effectively, copy should become inspirational and practical at the same time.

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