Branding and Keywords Strategy
Branding is the most important aspects of differentiating your business from the competition. The brand name needs to be the prominent keyword located within your homepage but you should also pay close attention to a range of other keywords which work together with your brand name to produce a cohesive marketing strategy.
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Ensuring that your Website Meets Google Search Engine Algorithms
Dos and Don’ts of SEO
Although Google do not directly provide a list of dos and don’ts to help websites get the best results within the search engine rankings, SEO experts have come up with a compilation of leaked information from the Google authorities which can be used as a guideline to navigate the pitfalls which the latest algorithm (Panda) places in our path.
Google often describe websites as requiring high quality content without spammy associations. But what leaves SEOs baffled is what defines good quality content and what defines spammy content according to the Google algorithm.
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How Websites for Small Businesses Can Fail with SEO
As a small business, a growing part of your marketing strategy, if not already the major feature of it, is ensuring that your website is ranking well on search engine results for the products or services which you provide.
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Google Rewards Websites with Better Content
It is no secret that the search engines encourage websites to produce better quality content by ranking sites with the most relevant content above the rest. But how does a small business begin to produce high quality content that will be appreciated by website users and the search engine algorithms?
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