Types of Positive Search Results
The type of search results that you want to attract to your website will depend on the content that you are providing. A successful website content will be specifically crafted to attract the right type of search results.
Understanding how your content will be used will help you create useful content for your target audience. A search engine will try to best match a search enquiry to a website that fulfils the criteria required. It is important to understand if your website content will be useful to create a purchase, provide information, fix a problem or provide a place to learn something.
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Creating a Link Network for your Website
One of the most influential considerations of webpage ranking is the quantity and quality of links into your website. The more high quality links that point into your website, the higher the search engines rank its popularity amongst the web community.
By using the link network, a search engine can discover haw each webpage and website relates to each other and the ways in which users interact with the links. The search engines have created a number of complex algorithms to gain an understanding of which websites are a trusted source and which are producers of spam.
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Website Links and SEO
Search engines put a great deal of importance on the number and quality of links that are pointing into a website to decide how relevant the information contained within is to the search results.
There are a range of link types and each are used by the search engines to return data about a website and its contents popularity amongst readers.
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Improving Your Copy Writing – part 2
Writing Honest Copy
It may seem counterproductive to point out the faults of a product which you are trying to sell, but marketing strategies often include pointing out the bad parts of the product before illuminating the more advantageous aspects.
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Improving Your Copy Writing – Part 1
For successful copy writing two elements need to be employed. The artistic side and the scientific side. When both these elements are understood and used effectively, copy should become inspirational and practical at the same time.
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Branding and Keywords Strategy
Branding is the most important aspects of differentiating your business from the competition. The brand name needs to be the prominent keyword located within your homepage but you should also pay close attention to a range of other keywords which work together with your brand name to produce a cohesive marketing strategy.
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Ensuring that your Website Meets Google Search Engine Algorithms
Dos and Don’ts of SEO
Although Google do not directly provide a list of dos and don’ts to help websites get the best results within the search engine rankings, SEO experts have come up with a compilation of leaked information from the Google authorities which can be used as a guideline to navigate the pitfalls which the latest algorithm (Panda) places in our path.
Google often describe websites as requiring high quality content without spammy associations. But what leaves SEOs baffled is what defines good quality content and what defines spammy content according to the Google algorithm.
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How Websites for Small Businesses Can Fail with SEO
As a small business, a growing part of your marketing strategy, if not already the major feature of it, is ensuring that your website is ranking well on search engine results for the products or services which you provide.
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Google Rewards Websites with Better Content
It is no secret that the search engines encourage websites to produce better quality content by ranking sites with the most relevant content above the rest. But how does a small business begin to produce high quality content that will be appreciated by website users and the search engine algorithms?
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