Content Scraping and Website Rankings
Content scraping refers to the numerous websites that take advantage of the hard work of decent content creators by plucking your content and reusing it within their own pages. This can be doubly frustrating when a scraping website ranks higher than you using your own content.
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Understanding the SEO Audit for Websites – Part 5
Backlinks are the number of websites which have decided that your content is informative and well written enough for them to provide a link into it for their readers to follow. Establishing a large number of high quality backlinks suggests to search engines that your content is highly respected and worth visiting.
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Understanding the SEO Audit for Websites – part 4
Alongside the factors within your website that can improve your website rankings, there are a number of external influences which also impact the SEO performance of your website.
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Understanding the SEO Audit for Websites – Part 3
Page Ranking Optimisation
The on-page content features which can establish the ranking of your website on the search engines are
what provide the search engines with the most accurate information about how your website content most closely matches a search query.
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Understanding the SEO Audit for Websites – Part 2
Ensure That All of your Website Pages are Indexed
Index Page Count
You can carry out a quick check on most search engines to discover how many pages from your website they hold within their index. By inserting the site: command before your website address, you will be given a summary of how many pages the search engine can read and has available for matching search queries.
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Understanding the SEO Audit for Websites – Part 1
If you manage a business with online presence, you will have contemplated the benefits of conducting an SEO audit as recommended by your SEO marketing team. Understanding the main elements of an SEO audit will help you to become familiar with the audit process and allow you to discuss your business requirements with your SEO technician.
Alternatively, knowing which factors are considered within the SEO audit can help you design your website and marketing strategy to implement these features to help your online presence get better results in the search engine results.
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Keyword Research for SEO
Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.
Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.
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Types of Positive Search Results
The type of search results that you want to attract to your website will depend on the content that you are providing. A successful website content will be specifically crafted to attract the right type of search results.
Understanding how your content will be used will help you create useful content for your target audience. A search engine will try to best match a search enquiry to a website that fulfils the criteria required. It is important to understand if your website content will be useful to create a purchase, provide information, fix a problem or provide a place to learn something.
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Creating a Link Network for your Website
One of the most influential considerations of webpage ranking is the quantity and quality of links into your website. The more high quality links that point into your website, the higher the search engines rank its popularity amongst the web community.
By using the link network, a search engine can discover haw each webpage and website relates to each other and the ways in which users interact with the links. The search engines have created a number of complex algorithms to gain an understanding of which websites are a trusted source and which are producers of spam.
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Website Links and SEO
Search engines put a great deal of importance on the number and quality of links that are pointing into a website to decide how relevant the information contained within is to the search results.
There are a range of link types and each are used by the search engines to return data about a website and its contents popularity amongst readers.
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