7 Essential Content Marketing Trends

Content Marketing Strategy

As leading brands adopt content marketing strategies to engage better with their audience, businesses are struggling to identify the best way to use content marketing. Many businesses fail to see the benefits of content marketing and those that do often fail to put enough time and effort into making their strategy a success.

Using content marketing correctly will provide increased sales and savings on advertising and promotion. The best uses of content marketing create a customer base that returns to your brand as a trusted source of information. Customers who trust a brand become loyal customers who make further purchases.

These articles below offer essential reading for businesses, marketers and SEO teams trying to improve brand awareness and search engine results.
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Website SEO: Improving Your Copy Writing – part 2

Improving Your Copy Writing – part 2

Copywriting Skills

Writing Honest Copy

It may seem counterproductive to point out the faults of a product which you are trying to sell, but marketing strategies often include pointing out the bad parts of the product before illuminating the more advantageous aspects.

Continue reading Website SEO: Improving Your Copy Writing – part 2

Website SEO: Improving Your Copy Writing – Part 1

Improving Your Copy Writing – Part 1

Copywriting Skills

For successful copy writing two elements need to be employed. The artistic side and the scientific side. When both these elements are understood and used effectively, copy should become inspirational and practical at the same time.

Continue reading Website SEO: Improving Your Copy Writing – Part 1