SEO Basics: Choosing Your Website Keywords

SEO Basics: Choosing Your Website Keywords

SEO Basics

One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings.

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SEO Basics: What is your Keyword Worth to You?

What is your Keyword Worth to You?

SEO Basics

Before your website is ranking for a particular key word or phrase, you should research the value of the keyword to your business or website. You can prepare an evaluation of your keyword’s value by creating a test campaign using Google Adwords or Bing Adcenter.

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SEO Basics: Assessing the Value of a Keyword

SEO Basics: Assessing the Value of a Keyword

SEO Basics
When you decide to assign your keywords to your website content, you need to be clear about the relevance that they hold for the website services that you provide. A keyword is only as valuable as the amount of relevant and interested users they bring to your webpage.

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SEO Basics: Keyword Research

Keyword Research for SEO

SEO Basics

Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.

Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.

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Website SEO: Branding and Keywords Strategy

Branding and Keywords Strategy

SEO Strategy

Branding is the most important aspects of differentiating your business from the competition. The brand name needs to be the prominent keyword located within your homepage but you should also pay close attention to a range of other keywords which work together with your brand name to produce a cohesive marketing strategy.

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