SEO Basics: Choosing Your Website Keywords
One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings.
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What is your Keyword Worth to You?
Before your website is ranking for a particular key word or phrase, you should research the value of the keyword to your business or website. You can prepare an evaluation of your keyword’s value by creating a test campaign using Google Adwords or Bing Adcenter.
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SEO Basics: Assessing the Value of a Keyword
When you decide to assign your keywords to your website content, you need to be clear about the relevance that they hold for the website services that you provide. A keyword is only as valuable as the amount of relevant and interested users they bring to your webpage.
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SEO Basics: Keyword Demand
Understanding keyword demand and the usefulness of the most popular key terms can help you make a more informed decision when deciding which keywords to focus on in your website content.
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Keyword Research for SEO
Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.
Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.
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Branding and Keywords Strategy
Branding is the most important aspects of differentiating your business from the competition. The brand name needs to be the prominent keyword located within your homepage but you should also pay close attention to a range of other keywords which work together with your brand name to produce a cohesive marketing strategy.
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