SEO Basics: The Meta Description

SEO Basics: The Meta Description

SEO Basics

The meta description is what is displayed to describe the content of a website in the search results. The meta description is a short paragraph of information that is designed for the eyes of potential website browsers and not for search engines.

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SEO Basics: Choosing Your Website Keywords

SEO Basics: Choosing Your Website Keywords

SEO Basics

One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings.

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SEO Basics: What is your Keyword Worth to You?

What is your Keyword Worth to You?

SEO Basics

Before your website is ranking for a particular key word or phrase, you should research the value of the keyword to your business or website. You can prepare an evaluation of your keyword’s value by creating a test campaign using Google Adwords or Bing Adcenter.

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SEO Basics: Assessing the Value of a Keyword

SEO Basics: Assessing the Value of a Keyword

SEO Basics
When you decide to assign your keywords to your website content, you need to be clear about the relevance that they hold for the website services that you provide. A keyword is only as valuable as the amount of relevant and interested users they bring to your webpage.

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Understanding the SEO Audit for Websites – Part 5

Understanding the SEO Audit for Websites – Part 5

SEO Strategy

Analysing Backlinks

Backlinks are the number of websites which have decided that your content is informative and well written enough for them to provide a link into it for their readers to follow. Establishing a large number of high quality backlinks suggests to search engines that your content is highly respected and worth visiting.

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Understanding the SEO Audit for Websites – Part 4

Understanding the SEO Audit for Websites – part 4

SEO Strategy

Alongside the factors within your website that can improve your website rankings, there are a number of external influences which also impact the SEO performance of your website.

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Understanding the SEO Audit for Websites – Part 3

Understanding the SEO Audit for Websites – Part 3

SEO Strategy

Page Ranking Optimisation

The on-page content features which can establish the ranking of your website on the search engines are
what provide the search engines with the most accurate information about how your website content most closely matches a search query.

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Understanding the SEO Audit for Websites – Part 2

Understanding the SEO Audit for Websites – Part 2

SEO Strategy

Ensure That All of your Website Pages are Indexed

Index Page Count

You can carry out a quick check on most search engines to discover how many pages from your website they hold within their index. By inserting the site: command before your website address, you will be given a summary of how many pages the search engine can read and has available for matching search queries.

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Understanding the SEO Audit for Websites – Part 1

Understanding the SEO Audit for Websites – Part 1

SEO Strategy

If you manage a business with online presence, you will have contemplated the benefits of conducting an SEO audit as recommended by your SEO marketing team. Understanding the main elements of an SEO audit will help you to become familiar with the audit process and allow you to discuss your business requirements with your SEO technician.

Alternatively, knowing which factors are considered within the SEO audit can help you design your website and marketing strategy to implement these features to help your online presence get better results in the search engine results.

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SEO Basics: Keyword Research

Keyword Research for SEO

SEO Basics

Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.

Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.

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