Types of Positive Search Results
The type of search results that you want to attract to your website will depend on the content that you are providing. A successful website content will be specifically crafted to attract the right type of search results.
Understanding how your content will be used will help you create useful content for your target audience. A search engine will try to best match a search enquiry to a website that fulfils the criteria required. It is important to understand if your website content will be useful to create a purchase, provide information, fix a problem or provide a place to learn something.