Essential SEO Blogs for Search Engine Marketing in 2016

What are the Best SEO Blogs for Search Engine Marketing in 2016?

As we enter 2016, marketing departments will be seeking out the next big thing in search engine optimisation for their future campaigns. We have developed a list of the industry leaders to help you guide your business to online marketing success.

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SEO Basics: The Meta Description

SEO Basics: The Meta Description

SEO Basics

The meta description is what is displayed to describe the content of a website in the search results. The meta description is a short paragraph of information that is designed for the eyes of potential website browsers and not for search engines.

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SEO Basics: Content Scraping and Website Rankings

Content Scraping and Website Rankings

SEO Basics

Content scraping refers to the numerous websites that take advantage of the hard work of decent content creators by plucking your content and reusing it within their own pages. This can be doubly frustrating when a scraping website ranks higher than you using your own content.

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SEO Basics: Choosing Your Website Keywords

SEO Basics: Choosing Your Website Keywords

SEO Basics

One of the most important aspects of SEO is finding the right website keywords. You will need to research the marketplace and discover which keywords are being searched for and which are going to provide the most benefit to your rankings.

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SEO Basics: What is your Keyword Worth to You?

What is your Keyword Worth to You?

SEO Basics

Before your website is ranking for a particular key word or phrase, you should research the value of the keyword to your business or website. You can prepare an evaluation of your keyword’s value by creating a test campaign using Google Adwords or Bing Adcenter.

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SEO Basics: Assessing the Value of a Keyword

SEO Basics: Assessing the Value of a Keyword

SEO Basics
When you decide to assign your keywords to your website content, you need to be clear about the relevance that they hold for the website services that you provide. A keyword is only as valuable as the amount of relevant and interested users they bring to your webpage.

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Understanding the SEO Audit for Websites – Part 5

Understanding the SEO Audit for Websites – Part 5

SEO Strategy

Analysing Backlinks

Backlinks are the number of websites which have decided that your content is informative and well written enough for them to provide a link into it for their readers to follow. Establishing a large number of high quality backlinks suggests to search engines that your content is highly respected and worth visiting.

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Understanding the SEO Audit for Websites – Part 4

Understanding the SEO Audit for Websites – part 4

SEO Strategy

Alongside the factors within your website that can improve your website rankings, there are a number of external influences which also impact the SEO performance of your website.

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Understanding the SEO Audit for Websites – Part 3

Understanding the SEO Audit for Websites – Part 3

SEO Strategy

Page Ranking Optimisation

The on-page content features which can establish the ranking of your website on the search engines are
what provide the search engines with the most accurate information about how your website content most closely matches a search query.

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