Google Rewards Websites with Better Content
It is no secret that the search engines encourage websites to produce better quality content by ranking sites with the most relevant content above the rest. But how does a small business begin to produce high quality content that will be appreciated by website users and the search engine algorithms?
Continue reading Website SEO: Google Rewards Websites with Better Content
As leading brands adopt content marketing strategies to engage better with their audience, businesses are struggling to identify the best way to use content marketing. Many businesses fail to see the benefits of content marketing and those that do often fail to put enough time and effort into making their strategy a success.
Using content marketing correctly will provide increased sales and savings on advertising and promotion. The best uses of content marketing create a customer base that returns to your brand as a trusted source of information. Customers who trust a brand become loyal customers who make further purchases.
These articles below offer essential reading for businesses, marketers and SEO teams trying to improve brand awareness and search engine results.
Continue reading 7 Essential Content Marketing Trends