You can carry out a quick check on most search engines to discover how many pages from your website they hold within their index. By inserting the site: command before your website address, you will be given a summary of how many pages the search engine can read and has available for matching search queries.
If you manage a business with online presence, you will have contemplated the benefits of conducting an SEO audit as recommended by your SEO marketing team. Understanding the main elements of an SEO audit will help you to become familiar with the audit process and allow you to discuss your business requirements with your SEO technician.
Alternatively, knowing which factors are considered within the SEO audit can help you design your website and marketing strategy to implement these features to help your online presence get better results in the search engine results.
Any good SEO begins with keyword research. The most common starting point for keyword research is Google’s Adwords. Google’s Keyword tool offers a cost estimate for running a campaign using a particular keyword, estimated search volume and suggested keywords.
Using the Google keyword tool to discover the volume of a keyword, set the Match Type option to ‘Exact’ and view the ‘Local Monthly Searches’. The results will represent the total number of searches. When you apply these keywords to your own website the number of visitors will depend on the click-through-rates of the site and of ranking positions.
The type of search results that you want to attract to your website will depend on the content that you are providing. A successful website content will be specifically crafted to attract the right type of search results.
Understanding how your content will be used will help you create useful content for your target audience. A search engine will try to best match a search enquiry to a website that fulfils the criteria required. It is important to understand if your website content will be useful to create a purchase, provide information, fix a problem or provide a place to learn something.
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One of the most influential considerations of webpage ranking is the quantity and quality of links into your website. The more high quality links that point into your website, the higher the search engines rank its popularity amongst the web community.
By using the link network, a search engine can discover haw each webpage and website relates to each other and the ways in which users interact with the links. The search engines have created a number of complex algorithms to gain an understanding of which websites are a trusted source and which are producers of spam.
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It may seem counterproductive to point out the faults of a product which you are trying to sell, but marketing strategies often include pointing out the bad parts of the product before illuminating the more advantageous aspects.