Improving Your Copy Writing – Part 1
For successful copy writing two elements need to be employed. The artistic side and the scientific side. When both these elements are understood and used effectively, copy should become inspirational and practical at the same time.
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Zergut design Studio have developed a selection of hand crafted logos to represent countries to represent each letter of the alphabet. An ambitious project which has paid off with a great selection of logotypes to use for inspiration.
Via You the Designer.
Branding and Keywords Strategy
Branding is the most important aspects of differentiating your business from the competition. The brand name needs to be the prominent keyword located within your homepage but you should also pay close attention to a range of other keywords which work together with your brand name to produce a cohesive marketing strategy.
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Ensuring that your Website Meets Google Search Engine Algorithms
Dos and Don’ts of SEO
Although Google do not directly provide a list of dos and don’ts to help websites get the best results within the search engine rankings, SEO experts have come up with a compilation of leaked information from the Google authorities which can be used as a guideline to navigate the pitfalls which the latest algorithm (Panda) places in our path.
Google often describe websites as requiring high quality content without spammy associations. But what leaves SEOs baffled is what defines good quality content and what defines spammy content according to the Google algorithm.
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How Websites for Small Businesses Can Fail with SEO
As a small business, a growing part of your marketing strategy, if not already the major feature of it, is ensuring that your website is ranking well on search engine results for the products or services which you provide.
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Do you want to improve your copywriting skills? Copywriting is an essential skill for content marketing, blogging and SEO. Your Target market wants and deserves well written content which will encourage them to return to your articles as a source of useful information.
As a result, Google and the other search engines promote websites higher in the search rankings if their content is valuable and well excecuted.
For this reason, if you are part of a marketing team or you want to create a blog that will produce an income, improving your copywriting skills will give you the edge over the competition.
Continue reading Inspiration for Developing World Class Copywriting Skills
Google Rewards Websites with Better Content
It is no secret that the search engines encourage websites to produce better quality content by ranking sites with the most relevant content above the rest. But how does a small business begin to produce high quality content that will be appreciated by website users and the search engine algorithms?
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As leading brands adopt content marketing strategies to engage better with their audience, businesses are struggling to identify the best way to use content marketing. Many businesses fail to see the benefits of content marketing and those that do often fail to put enough time and effort into making their strategy a success.
Using content marketing correctly will provide increased sales and savings on advertising and promotion. The best uses of content marketing create a customer base that returns to your brand as a trusted source of information. Customers who trust a brand become loyal customers who make further purchases.
These articles below offer essential reading for businesses, marketers and SEO teams trying to improve brand awareness and search engine results.
Continue reading 7 Essential Content Marketing Trends