Ensuring that your Website Meets Google Search Engine Algorithms
Dos and Don’ts of SEO
Although Google do not directly provide a list of dos and don’ts to help websites get the best results within the search engine rankings, SEO experts have come up with a compilation of leaked information from the Google authorities which can be used as a guideline to navigate the pitfalls which the latest algorithm (Panda) places in our path.
Google often describe websites as requiring high quality content without spammy associations. But what leaves SEOs baffled is what defines good quality content and what defines spammy content according to the Google algorithm.
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How Websites for Small Businesses Can Fail with SEO
As a small business, a growing part of your marketing strategy, if not already the major feature of it, is ensuring that your website is ranking well on search engine results for the products or services which you provide.
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Google Rewards Websites with Better Content
It is no secret that the search engines encourage websites to produce better quality content by ranking sites with the most relevant content above the rest. But how does a small business begin to produce high quality content that will be appreciated by website users and the search engine algorithms?
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As leading brands adopt content marketing strategies to engage better with their audience, businesses are struggling to identify the best way to use content marketing. Many businesses fail to see the benefits of content marketing and those that do often fail to put enough time and effort into making their strategy a success.
Using content marketing correctly will provide increased sales and savings on advertising and promotion. The best uses of content marketing create a customer base that returns to your brand as a trusted source of information. Customers who trust a brand become loyal customers who make further purchases.
These articles below offer essential reading for businesses, marketers and SEO teams trying to improve brand awareness and search engine results.
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Website Development: Key Skill Requirements
Do you want to become a web developer?
Website development is the designing and planning of websites. Website development requires knowledge of design and an understanding of the code used to create a design idea as a functioning website.
There are a number of online resources for teaching yourself one or more of the various programming languages commonly used in website development. Each language can be learned at a basic level or can be studied in great depth according to the level of product that you are planning to produce.
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