The pointing finger has been a staple of graphic design iconography probably since the profession began. If you don’t believe that this graphic element is a friendly authority which we cannot live without then check out the flickr page dedicated to the infamous manicule.
As with all dying crafts in the modern world, the people working within the industry become marginalised. All the hard work that has created fantastic cityscapes such as the neon lights that hypnotise any visitor to Hong Kong, becomes forgotten and a once prosperous art form struggles for survival. Interviewed within this short film are individuals who have made a career from neon light creations only to see the products of their business model go out of fashion.